Your hub for video marketing news and updates

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A Marketer’s Guide to a New Paradigm | Part II : Introducing ViewDrop™

In today’s rapidly evolving digital landscape, the utilization of rewarded video in advertising has emerged as a powerful tool for brands to engage and connect with their audiences on a deeper level. By offering users incentives such as in-game currency in exchange for viewing ads, brands not only capture attention but also foster a positive user experience. The success metrics speak volumes: brands employing rewarded video witness heightened user engagement, increased ad recall, and enhanced brand loyalty.

technology

A Marketer’s Guide to a New Paradigm | Part I : The impact of Web3 on Digital Marketing

In the ever-evolving landscape of digital marketing, novel concepts constantly emerge, promising to revolutionise the way brands engage with their audiences. One such phenomenon that has garnered significant attention in recent years is the advent of Web3 and Social Tokens. These digital assets, often tied to a brand, creator, or community, are gaining traction as a means of fostering deeper connections and driving value within online communities.

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ViewFi Joins Consensys Scale Program to accelerate Web3 Growth using its Video Rewards Technology

ViewFi announced it has become part of the Consensys Scale Program and will integrate the Linea L2 network to its Video Marketing platform. This significant milestone will open up ViewFi’s ViewDrop™ technology to hundreds of projects building on Consensys’ new L2 Protocol.

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ViewFi Product Update

It’s been a busy start to the year for our development team, who have been working hard on some significant product updates. We are now excited to share the news for the latest release and whats in the works next for ViewFi

technology

Navigating the Post-Cookie Era: Strategies for Marketeers

The digital landscape is about to undergo a seismic shift. With the impending demise of third-party cookies and the dawn of the Web3 era, marketeers face an unprecedented challenge to the very core of online advertising and data analytics.

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Engage with your audience through Airdrops: the new paradigm.

In the rapidly evolving landscape of #Web3, marketing strategies that engage and retain users are paramount. Among these, the concept of airdrops has emerged as a fascinating and effective way to capture attention and incentivize participation. But what makes airdrops more than just a fleeting trend? In this blog post, we’ll explore how airdrops, when executed with strategy and creativity, can evolve from mere gimmicks to powerful tools for growing and sustaining online communities.

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ViewFi Rewards Now Live on Polygon PoS

ViewFi, a solution helping brands and marketers turn their video content into a powerful sales enablement tool, has now deployed its NFT mint station live on Polygon PoS, releasing an innovative concept for growth marketing in Web3.

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ViewFi’s Key Takeaways from NFT Paris

Last weekend, ViewFi team had the privilege of being present at NFT Paris, indulging in meaningful conversations with attendees, ranging from potential consumers, to artists in the digital space, to B2B partners. Additionally, we were captivated by the array of amazing talks delivered by industry leaders like Sandeep Nailwal from Polygon, Yat Siu from Animoca Brands, David Finzer from OpenSea. These discussions not only showcased the commercial maturity that has evolved within the sector but also spotlighted the vibrant community building that is significantly shaping the industry. Our experience was enriched by the insightful exchanges and the innovative ideas that were shared, emphasizing the event’s impact on our understanding and vision for the future.

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Revolutionizing Event Experiences: The Power of NFT Tickets at Si Her Summit

In the burgeoning world of digital innovation, Non-Fungible Tokens (NFTs) are not just a buzzword but are revolutionizing how we experience events. The integration of NFTs into the event management sphere is not only enhancing the attendee experience but is also setting a new standard in the industry. This blog post explores how NFTs are transforming event experiences from the ground up.

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ViewFi Roadmap Update

Its been a busy few weeks in ViewFi HQ. We have expanded our development team and are rolling out some key product updates for our users. You can expect to see a lot of changes over the coming weeks and this update will lay out the exciting rollouts we have ahead for the remainder of 2023.

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Segmenting Audiences in Web3

Web3 offers the promise for user to take back control of their data. It also opens a portal for a new form of targeting; based off the back of on chain transactions.

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Navigating the Future: Web3 and NFTs Revolutionize Brand Loyalty and Engagement

In the ever-evolving landscape of digital technology, the intersection of blockchain, Web3, and Non-Fungible Tokens (NFTs) is paving the way for a transformative era in the business world. Recent reports from renowned consultancy firms McKinsey & Company and KPMG shed light on the immense potential of Web3 and NFTs in reshaping how top brands approach loyalty rewards and customer engagement.

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Top AI tools for making an NFT collection

Non-fungible tokens (NFTs) have taken the digital world by storm, providing artists, content creators, and collectors with new opportunities to monetize and showcase their work. While creating NFTs has traditionally required a fair amount of technical expertise, artificial intelligence (AI) tools are now making it easier for businesses to build their NFT collections.

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The Evolving NFT Landscape: Brands Embrace Loyalty and Engagement Over Profit

In the fast-paced world of blockchain technology, Non-Fungible Tokens (NFTs) have emerged as a groundbreaking trend. Initially, NFTs gained popularity as a lucrative avenue for artists, creators, and collectors, allowing them to monetize their digital assets. However, as the NFT market matures, brands are exploring new and innovative strategies that go beyond mere profit. This shift in focus is transforming NFTs from tools of commerce into powerful vehicles for building brand loyalty and fostering deeper engagement with their communities.

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Introducing ViewFi — Your Ultimate Video Marketing Solution!

Are you tired of the same old marketing tactics that yield mediocre results? Say goodbye to conventional approaches and welcome the future of marketing with ViewFi 🚀