Your hub for video marketing news and updates

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ViewFi Product Update - January

Welcome to the January edition of ViewFi's Product Update!

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ViewFi Product Update - November/December

Updated Jan 2025 - We've listened and made updates to enhance your experience.

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ViewFi launches ViewPlay™ — The World’s First Floating Web3 Video Format

Marketers face an unprecedented challenge: capturing and maintaining user attention. Whether in the traditional web2 space or the emerging web3 ecosystem, the struggle to engage audiences amidst a sea of content is real and pressing. As users become increasingly sophisticated and their attention spans shorter, innovative solutions are needed to cut through the noise and deliver impactful messages.

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ViewFi Product Update — June

We’ve been so immersed in building and developing new features that time has flown faster than we anticipated. Our dedicated team has been working around the clock to bring you the latest innovations in video marketing. As a result, we’re a bit late with our June Product Update, but we promise it’s worth the wait. Here’s a detailed look at the exciting new features and enhancements we’ve been working on:

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ViewFi Product Update — May

Another month down, and a flurry of development activity has happened as we continue on our journey to help our customers to transform their video marketing

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A Marketer’s Guide to a New Paradigm | Part III : How to use ViewDrop™

It is simple to set up a ViewDrop™ using your video URL using YouTube or Vimeo on the ViewFi dashboard. You will then set up your ViewDrop™ reward structure, which can take less than a few minutes and requires no coding or software development.

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ViewFi Product Update — April

It has sure been a busy month for our dev team who have been working hard on some significant product updates. We are now excited to share the news for the latest release and what’s in the works next for ViewFi

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ViewFi Integrates Wallet Connect, connecting with +380 crypto Wallets

ViewFi now enables brands and marketers to reward their viewers with social tokens and NFTs directly from their whitelabel widgets available across the web. Through an integration with WalletConnect, users can choose from many web3 wallets including Metamask, Coinbase and Trust Wallet to seamlessly claim their web3 reward from their brand / project across any device.

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A Marketer’s Guide to a New Paradigm | Part II : Introducing ViewDrop™

In today’s rapidly evolving digital landscape, the utilization of rewarded video in advertising has emerged as a powerful tool for brands to engage and connect with their audiences on a deeper level. By offering users incentives such as in-game currency in exchange for viewing ads, brands not only capture attention but also foster a positive user experience. The success metrics speak volumes: brands employing rewarded video witness heightened user engagement, increased ad recall, and enhanced brand loyalty.

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Revolutionizing Event Experiences: The Power of NFT Tickets at Si Her Summit

In the burgeoning world of digital innovation, Non-Fungible Tokens (NFTs) are not just a buzzword but are revolutionizing how we experience events. The integration of NFTs into the event management sphere is not only enhancing the attendee experience but is also setting a new standard in the industry. This blog post explores how NFTs are transforming event experiences from the ground up.

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ViewFi Roadmap Update

Its been a busy few weeks in ViewFi HQ. We have expanded our development team and are rolling out some key product updates for our users. You can expect to see a lot of changes over the coming weeks and this update will lay out the exciting rollouts we have ahead for the remainder of 2023.

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Segmenting Audiences in Web3

Web3 offers the promise for user to take back control of their data. It also opens a portal for a new form of targeting; based off the back of on chain transactions.

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Navigating the Future: Web3 and NFTs Revolutionize Brand Loyalty and Engagement

In the ever-evolving landscape of digital technology, the intersection of blockchain, Web3, and Non-Fungible Tokens (NFTs) is paving the way for a transformative era in the business world. Recent reports from renowned consultancy firms McKinsey & Company and KPMG shed light on the immense potential of Web3 and NFTs in reshaping how top brands approach loyalty rewards and customer engagement.