Your hub for video marketing news and updates

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Advertising with Attention Technology

A transformative approach that prioritises genuine user interaction with ads over traditional visibility metrics.

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Understanding Gas Fees and the Benefits of Gasless Transactions

Let's explore how ViewFi is revolutionizing Web3 accessibility through gasless transactions.

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The Power of First-Party Data and Why You Should Care

As third-party cookies fade away, brands are embracing first-party data to keep the conversation going with their audiences.

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Building Brand Loyalty Through Gamified Marketing

In this article, we'll explore the concept of gamified marketing, its benefits, and how to effectively implement it to build brand loyalty.

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ViewFi Integrates BNB Chain

In our ongoing mission to revolutionize video marketing and bridge the gap between Web2 and Web3, ViewFi is stoked to announce our latest integration with BNB Chain. This strategic partnership is a game-changer in our journey to empower brands and creators with blockchain-powered solutions. BNB Chain, the rebranded powerhouse formerly known as Binance Smart Chain, is crushing it as one of the most popular and fastest-growing blockchain ecosystems in the crypto space. Known for its high throughput and rock-solid infrastructure, BNB Chain has become the go-to platform for dApp developers and digital asset enthusiasts alike. With a thriving ecosystem that’s home to cutting-edge DeFi protocols, addictive GameFi experiences, and jaw-dropping NFT projects.

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Web3 Growth 2024: Unlocking New Opportunities with ViewFi

The Web3 landscape is rapidly evolving, with new technologies and platforms reshaping how we interact with the digital world. Safary’s recent article, “The State of Web3 Growth 2024,” provides a comprehensive overview of the current trends and prospects in this dynamic field. Among the key players mentioned is ViewFi, a company at the forefront of transforming video marketing through innovative Web3 solutions. This article explores the insights from Safary’s report and highlights how ViewFi can help Web3 companies enhance engagement, attract new users, and leverage on-chain identities.

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ViewFi + Livepeer: Transforming Viewers into Active Users Leveraging Web3 Technologies

Big news in the Web3 space — we just scored a grant to integrate with Livepeer Studio. This is going to be huge for taking video-on-demand marketing to the next level. Let’s break it down:

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ViewFi Supercharges Web3 Marketing with Base Integration and Onchain Summer NFT Drop

Web3 marketing is about to get even more rewarding as ViewFi joins Coinbase’s Onchain Summer celebration! To mark this exciting event and the launch of our Base integration, ViewFi is offering a unique opportunity to engage with our platform and earn rewards.

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Supercharge Your Web3 Game Launch with these tips

The Web3 revolution is not just a blip on the gaming industry’s radar; it’s a relevant shift with the potential to transform the very core of how we design, market, and play games. For independent developers and NFT enthusiasts looking to use the power of the blockchain, launching a game is no longer simply about lore, code and ad spend. It’s about building a community, showcasing the game’s value through clever content distribution, and creating an ecosystem that thrives on user engagement and empowerment.

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NFTs: Revolutionizing Digital Engagement Beyond Loyalty Programs

In the realm of Web3, beyond the initial fervor surrounding NFTs in 2021, brands have predominantly focused on constructing Web3 loyalty programs. These programs represent a remarkably effective approach for brands to cultivate more dynamic connections with consumers, fostering engagement and retention.

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A Marketer’s Guide to a New Paradigm | Part I : The impact of Web3 on Digital Marketing

In the ever-evolving landscape of digital marketing, novel concepts constantly emerge, promising to revolutionise the way brands engage with their audiences. One such phenomenon that has garnered significant attention in recent years is the advent of Web3 and Social Tokens. These digital assets, often tied to a brand, creator, or community, are gaining traction as a means of fostering deeper connections and driving value within online communities.

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ViewFi Joins Consensys Scale Program to accelerate Web3 Growth using its Video Rewards Technology

ViewFi announced it has become part of the Consensys Scale Program and will integrate the Linea L2 network to its Video Marketing platform. This significant milestone will open up ViewFi’s ViewDrop™ technology to hundreds of projects building on Consensys’ new L2 Protocol.

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ViewFi Product Update

It’s been a busy start to the year for our development team, who have been working hard on some significant product updates. We are now excited to share the news for the latest release and whats in the works next for ViewFi

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Navigating the Post-Cookie Era: Strategies for Marketeers

The digital landscape is about to undergo a seismic shift. With the impending demise of third-party cookies and the dawn of the Web3 era, marketeers face an unprecedented challenge to the very core of online advertising and data analytics.

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Engage with your audience through Airdrops: the new paradigm.

In the rapidly evolving landscape of #Web3, marketing strategies that engage and retain users are paramount. Among these, the concept of airdrops has emerged as a fascinating and effective way to capture attention and incentivize participation. But what makes airdrops more than just a fleeting trend? In this blog post, we’ll explore how airdrops, when executed with strategy and creativity, can evolve from mere gimmicks to powerful tools for growing and sustaining online communities.