A Marketer’s Guide to a New Paradigm | Part II : Introducing ViewDrop™
In today’s rapidly evolving digital landscape, the utilization of rewarded video in advertising has emerged as a powerful tool for brands to engage and connect with their audiences on a deeper level. By offering users incentives such as in-game currency in exchange for viewing ads, brands not only capture attention but also foster a positive user experience. The success metrics speak volumes: brands employing rewarded video witness heightened user engagement, increased ad recall, and enhanced brand loyalty.
The State of Rewarded Video Today
In today’s rapidly evolving digital landscape, the utilization of rewarded video in advertising has emerged as a powerful tool for brands to engage and connect with their audiences on a deeper level. By offering users incentives such as in-game currency in exchange for viewing ads, brands not only capture attention but also foster a positive user experience. The success metrics speak volumes: brands employing rewarded video witness heightened user engagement, increased ad recall, and enhanced brand loyalty.
Moreover, the data-driven nature of this advertising format allows for precise targeting and optimization, ensuring maximum ROI. Forward-thinking brands across various industries, from gaming giants like Electronic Arts to lifestyle pioneers such as Nike, have embraced rewarded video with remarkable results, solidifying its position as a cornerstone of modern advertising strategies.
But there is much room for improvement as the mechanism also receives some scepticism as the marketer loses any form of control over who watches their videos. As the digital landscape continues to evolve, leveraging rewarded video presents a dynamic opportunity for brands to captivate audiences and drive meaningful results in an increasingly competitive market.
Introducing ViewDrop™ by ViewFi
ViewDrop™ is an innovative solution, empowering brands and creators to reward viewer attention like never before. With ViewDrop™, brands can effortlessly reward Social Tokens to their audience for their engagement and data. This cutting-edge platform offers a dynamic format to cultivate a tailored audience, amplify your videos, and drive consumer action through seamlessly integrated experiences, accessible across the entire web. Unlock a world of possibilities as brands delight token holders with VIP perks, special discounts, engaging contests, and exclusive access, creating meaningful connections and driving brand loyalty like never before.
Marketers take control of their rewarded campaigns
Unlike conventional rewarded video, where users are rewarded in game credits to progress through watching brand ads, a ViewDrop™ links the user to a reward directly associated with the brand in the video shown.
With rewards being linked directly to video engagement and designed by your brand, each campaign becomes more personable and successful. Plus, ViewFi’s ViewDrop formats are white label in design and give brands ownership of all the data from the audiences.
Potential use cases for ViewDrops
1. How eCommerce brands used ViewDrops to build a brand
A ViewDrop provides eCommerce marketers with a powerful tool to deepen connections with their target audience. By creating relative ViewDrop video, marketers can reward desirable behaviours such as consuming and sharing content, completing social tasks to purchasing goods and services. This VideoDrop unlocked special discounts and money off savings only available to the holders.
2. Online / off-line engagement
A leading insurance brand built an immersive online version of the in real life carnival they sponsored. The experience was in The Sandbox and used ViewDrops to unlock extra rewards to those online visitors. A ViewDrop campaign helped promote a video showing the digital world and building the Insurance brand. Users who watched the video and shared on social, received a Social Token which then drove traffic to the metaverse, where the token unlocked a special VIP room. If visited, holders could win a cash prize. Plus, your ViewDrop also gave you free popcorn at the carnival.
3. Web3 Gaming Studio — The try before you buy effect
Web3 offers players the chance to own in-game assets and trade them, vs traditional Game Studios selling these assets for billions of dollars for single player usage only. ViewFi helps studios promote their games through video trailers and offer users immediate in-game boosts or even a start character asset for watching and sharing. This educates the gamer, helps the onboarding process and captures valuable data. The user gets to play the game with an immediate advantage, accelerating their engagement to their new favourite game.
4. Monetisation Opportunities Using ViewDrop™
For content creators and influencers, ViewDrop™ video formats offer a new monetization channel. By minting their own tokens, creators and brands can directly monetize their content and interactions with fans. These tokens can be used to unlock exclusive content, access events, or even personalize interactions with creators. Any trading of ViewDrop tokens between consumers can see a percentage of revenue go back to the brand. Marketers can leverage this trend by partnering with influencers to create co-branded tokens, enabling them to tap into existing fan bases and drive engagement through unique rewards and experiences.
5. Movie Fan Engagement
A movie studio deployed ViewDrops to promote the theatrical release of a new film. The movie’s trailer was promoted across social networks, and the studio rewarded ViewDrops for watching the trailer and sharing it with friends. The tokens themselves related to the movie character IP and had a range of rarity. Holders of rare tokens got to go to the film premier plus win exclusive movie merchandise. These collectibles helped establish the community online in Discord and strengthened the personal connection between audiences and the movie IP. We see this as the McDonald's Happy Meal toy 2.0!
6. Gamification and Rewards (Referrals)
Gamification has long been recognized as a powerful tool for driving engagement and behavior change. ViewDrops introduce a new dimension to this concept by allowing marketers to create token-based reward systems tied to specific viewing actions and achievements. A technology brand rewarded ViewDrops based on a user watching long form educational onboarding content plus asking users to answer questions on the video. The more content watched, the more educated the user and the more rewards they acquired that had direct use within the brand’s platform.
The Company also tapped into the ViewFi a referral system and leaderboard as these gamified experiences can incentivize desired behaviors, drive additional reach and foster a sense of competitiveness and excitement within the community.
Reward Structures Available for a ViewDrop™
There are multiple ways to set up ViewDrop™ campaigns using ViewFi’s templates which include:
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Mint Campaign — users mint a token in real time, directly from the player
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Airdrop campaign — users wallets are collected and tokens are sent in the future
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Whitelist Campaign — Users addresses are captured and a user is directed to a brand landing page to claim (mint) their reward.
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Other campaign formats include rewarding coupons, vouchers, running contests to generate engagement and maximize attention.
Data Insights and Personalization
The Blockchain layer underlying ViewDrop’s technology offers unprecedented transparency and traceability, allowing marketers to gain valuable insights into community dynamics and user behavior. By analyzing token transactions and interactions on the blockchain, through the ViewFi platform, marketers can gather data on user preferences, engagement patterns, and sentiment. This data can then be leveraged to personalize marketing efforts, tailor content to specific audience segments, and optimize campaign performance. These valuable insights include:
- Full attribution (video viewers turn into customers)
- User profiling based on on-chain transactions
- Reach ‘look-a-like audiences’
- Follow up campaigns (email / retargeting)
Ready to supercharge your video marketing and ad campaigns?
Build your brand, capture leads, and promote your product to drive sales like never before. Book a demo for the ViewDrop™ format today : here.
About ViewFi
ViewFi helps brands turn their content into a powerful sales enablement tool to build awareness, education, lead generation, and conversions. Tapping into the growing trend of value exchange marketing, the ViewFi platform enables Companies to set up perks to reward relevant target audiences for engaging with marketing video content and sharing data directly back to the brand. Rewards include Coupons, lead magnets, contests, NFTs, airdrops and more.