Wed Oct 09 2024

Introducing ViewFi 2.0: ViewFi Launches a New Dashboard to Help Marketers Scale and Grow Their Video Campaigns

This article will guide you through these exciting new features, showing you how to leverage ViewFi's revolutionary dashboard to transform your video marketing and drive unprecedented audience engagement.

TLDR: ViewFi launches a new dashboard with a streamlined interface, enhanced analytics, advanced reward customisation, improved integrations, and powerful new tools. This upgrade significantly boosts video marketing capabilities for creators and marketers.

Furthermore, you can access the full product documentation here to explore other features details and capabilities.

Getting Started

Getting started with ViewFi's powerful new dashboard is a breeze. Here's how to dive in and start maximizing your content's potential:

Launch Your ViewFi Journey: Head to app.viewfi.io/auth/signin and sign up using your email address or Google account. After a quick email verification, you're in! We're offering a 7-day trial, giving you full access to explore our features. Please note that for the trial period, the NFT minting and Airdrop features are not available as they involve gas fees and costs. On the welcome page, input essential details like your name, company, and country.

Set Up Your Brand Seat

At the core of your ViewFi journey is the Brand Seat, now with some key improvements to streamline your workflow:

We've refined the Brand Seat setup, maintaining its intuitive design while enhancing the overall user experience.
Continue to showcase your brand identity effectively with our comprehensive customization tools.
Easily incorporate your privacy policy, a feature that continues to build trust with your audience.
Improved Email Engagement: We've significantly upgraded our email system. Your reward notifications are now more likely to land directly in your audience's primary inbox, boosting open rates and engagement.
Effective Color Integration: Match your brand colours seamlessly to maintain consistency across all your campaigns.

While the Brand Seat concept remains familiar, these refinements - especially our enhanced email delivery system - are designed to make it more effective than ever.

Creating Your First Campaign: Unleash the Power of Rewards

This is where your marketing strategy comes to life. ViewFi offers a diverse array of campaign types to engage your audience and capture high-quality leads:

Coupon Campaign: Dispense one-off or unique discount codes. Pro tip: Use CSV upload for bulk unique codes to maintain exclusivity.
Reward Link Campaign: Direct users to claim rewards with clickable links, perfect for gated content or special offers.
Voucher Campaign: Transform viewers into VIPs with digital vouchers. Offer exclusive experiences, early access, or premium content to create a sense of privilege and boost brand loyalty.
NFT Campaign: (Premium feature) Reward engagement with digital collectibles. Align with your created collection and choose between sponsored or user-paid minting.
Airdrop Campaign: Incentivize engagement with fungible token rewards. Collaborate with ViewFi for distribution or manage it in-house.
Whitelist Campaign: Build an exclusive list for NFT minting or dapp access, perfect for creating buzz and anticipation.
Contest Campaign: Create excitement with randomized rewards. Set end and draw dates, and optionally integrate Web3 wallets.
Free Form Campaign: Flexibility at its finest. Craft custom messages for successful participants, ideal for unique or evolving reward structures.
Charity Campaign: (Coming Soon) Turn views into virtues! Allow your audience to support causes they care about, amplifying your brand's social responsibility and creating meaningful connections.

ViewFi's new dashboard introduces exciting additions to your marketing toolkit:

Voucher Campaigns: A fresh way to engage your audience
Charity Campaigns: Coming soon, offering meaningful interaction opportunities

These options, unavailable in the previous dashboard, open up new avenues for audience connection.

Ready to create a campaign that captivates and drives results? Let's walk through the process using our intuitive new dashboard. We'll demonstrate setting up a coupon campaign for a premium brand, OKX.

This streamlined process allows you to craft powerful campaigns in just a few clicks. Note the extensive customization options that let you tailor campaigns to your brand's voice and marketing goals.

Remember, whether you're offering exclusive discounts, digital collectibles, or charitable contributions, the principles of creating an effective campaign remain the same. The key is to align your rewards with your audience's interests and your brand's values.

NFT Mint Station

The NFT Mint Station is a powerful tool that lets you easily add NFTs to your video campaigns, enhancing how you interact with your audience. It allows brands to reward loyalty and creators to earn from their content by creating, managing, and sharing digital collectibles.

Key Features:

File Format Support: You can create NFTs from a wide range of file types, including images, videos, and audio formats like PNG, JPEG, MP4, and MP3. This gives you the flexibility to tokenize various digital content.
Smart Contract Technology: The platform uses ERC-1155 smart contracts, which enable you to manage different types of tokens (both fungible and non-fungible) efficiently within a single contract. This makes handling your digital assets easier and more streamlined.

This feature simplifies the integration of NFTs into your campaigns, making it accessible even for those who aren't blockchain experts.

ViewFi has enhanced its flexibility by allowing you to select your preferred NFT marketplace directly from a dropdown menu in your NFT collection. Depending on the blockchain you choose, you can integrate with popular platforms like OpenSea and Magic Eden for Polygon and Base, Bilinear for Linea, Element for BNB, and OpenSea for Optimism. This streamlined process gives you more control over your campaigns and simplifies NFT integration.

Additionally, ViewFi has expanded its NFT campaign capabilities to include four new blockchains: Base, Linea, Optimism, and BNB, alongside Polygon. This expansion enables brands and creators to access a broader audience of crypto enthusiasts, offering more opportunities for engagement and growth.

Additional Tasks

ViewFi's Additional Tasks feature empowers you to boost viewer engagement and capture valuable data through interactive elements. With this tool, you can easily incorporate quizzes to test viewers' knowledge, add social media tasks like following, sharing, or commenting, and include custom questions into the video player. By leveraging Additional Tasks, you'll create a more dynamic viewing experience while simultaneously gathering rich insights into your audience.

Setting up Additional Tasks is straightforward:

Navigate to the "Campaigns" page and select your desired campaign.
Click on the "Actions" arrow and select "Publish screen".
On the "publish your campaign" screen, find "advanced settings" in the setup section on your right.
Click on "additional feature settings".
Here, you can:
- Add a form to collect user information (name, email, mobile, etc.)
- Add an interactive quiz (multiple choice question)
- Set up additional social media tasks for X (Twitter) and other platforms
- (Coming soon: Discord, Medium, and YouTube integrations)

Finished? Fantastic! Your campaigns are now primed for peak engagement.

Harnessing the Power of User Data

The new ViewFi dashboard offers enhanced features for managing and analyzing user data. This section will guide you through accessing, interpreting, and utilizing the user information collected from your campaigns.

Retrieving valuable user information is now more straightforward than ever:

From the Campaigns page:
- Navigate to your desired campaign
- Click on "Actions"
- Select "User Data"
From the Publish screen:
- Look for the "Campaign Data" section

What You'll See

The user data displayed varies based on your campaign type.

For Web3 campaigns, you'll gain access to a rich set of user information. This includes basic details such as the user's name and email address, as well as specific reward information. What sets Web3 campaigns apart is the additional blockchain-related data:

Wallet address
Wallet balance

This blockchain information provides unique insights into your audience's crypto engagement, allowing for more targeted and effective campaigns.

Non-Web3 campaigns offer a different set of valuable user data. You'll see the user's name and email address, along with details about their reward. Additionally, you can track:

Completion status of the reward
Time and date stamp of user interactions

For a more comprehensive view of your campaign data, you can export a CSV file. This file is a goldmine of information, containing all the above data plus additional valuable metrics:

Geographical data: Country and IP address
Campaign specifics: Tags and source information
User engagement: Data input from additional tasks
User profile: Account details

By analyzing this exported data, you can gain a deeper understanding of your audience demographics, engagement patterns, and the effectiveness of your various campaign elements.

Video Analytics: Tracking Your Campaign Performance

ViewFi's new dashboard offers powerful video analytics tools to help you measure and optimize your campaign performance. These insights are accessible in two main areas: the Dashboard overview and individual campaign pages.

Overall Campaign Stats

The "Dashboard" page serves as your command centre, providing a comprehensive overview of all your live campaigns. Here, you'll find a snapshot of your collective video marketing efforts, including the total number of campaigns, video starts, and rewards claimed.

Key performance indicators such as view-through rate, impressions, and video completes are prominently displayed, giving you a quick pulse on audience engagement. You can also track post-claim clicks and click-through rates, offering valuable insights into how effectively your videos are driving further action.

Individual Campaign Analytics

For a deeper dive into specific campaign performance, the "Campaigns" page is your go-to resource. Here's how to access detailed stats for each campaign:

Navigate to the "Campaigns" page
Find the campaign you want to analyze
Click on the arrow below "Analytics"

This action reveals a wealth of data specific to that campaign, mirroring the metrics found in the dashboard overview.

The individual campaign view is particularly useful for:

Comparing performance across different campaigns
Identifying top-performing content
Pinpointing areas for improvement in underperforming videos

Experience the Power of ViewFi's New Dashboard

Ready to revolutionize your video marketing strategy? Don't just take our word for it – see the new ViewFi dashboard in action. Our expert sales team is standing by to provide you with a personalized demo tailored to your specific marketing needs. Book your demo here and discover how our cutting-edge features can elevate your campaigns.