By Chris Gale, ViewFi Founder
Last week’s SEG3 London conference made one thing clear: the brands that win the next wave of engagement will be the ones that turn user-generated content (UGC) into an engine for loyalty, identity, and data. From LEGO to Coca-Cola, leading voices echoed a growing reality — attention is fragmented, younger audiences are algorithm-savvy, and temporary activations no longer cut it.
At ViewFi, this is the future we’re already building for. Our rewarded video technology doesn’t just deliver media — it transforms brand touchpoints into high-frequency reward systems, turning passive viewers into active participants. Let’s break down what we learned at SEG3 and how ViewFi helps brands thrive in this next-gen engagement landscape.
1. UGC Is the New Creative Currency — Now It Needs Infrastructure
SEG3 speakers agreed: creators are gaining scale through UGC platforms faster than ever, and AI is lowering the barrier to entry. But the real challenge isn’t production — it’s creating systems that reward and retain these audiences.
ViewFi enables brands to reward users directly for engaging with branded video content. Think of it as a loyalty layer on top of media — whether that’s offering a Roblox UGC item for watching a trailer, or sending a Starbucks voucher after viewing a product demo.
Instead of renting attention through ads, ViewFi helps brands own the relationship — through first-party data, CRM integration, and repeatable reward logic.
2. Virtual Worlds Are Evolving from Events to Ecosystems
Rob Whitehead’s insight from SEG3 hit hard: branded islands and virtual concerts are cool, but fleeting. The future lies in persistent digital environments where users transact, build identity, and create compounding loyalty.
With ViewFi, brands can integrate into these ecosystems through incentives that are:
- Platform-agnostic (works on desktop, mobile, and gaming environments)
- Triggered by real actions (e.g. watch-to-earn, refer-a-friend)
- Verifiable and trackable (through webhooks and CRM sync)
As real-time blockchain infrastructure catches up — like what we saw in the “Chunked” demo on Somnia — ViewFi’s lightweight rewards layer gives brands a way to start small, but scale with confidence.
3. Data is the New Fan Capital
The takeaway from SEG3’s session on IP and Gen Z flywheels? Creators and brands that embrace data — not just content — will thrive.
ViewFi lets brands capture zero-party data (email, location, preferences) through opt-in rewards, all while delivering value to the user. This makes each engagement measurable, attributable, and usable — whether to fuel retargeting, build loyalty programs, or personalize future campaigns.
UGC doesn’t have to be anonymous. With ViewFi, it becomes the start of a relationship.
Why It Matters Now
The generational shift is here. Audiences aren’t just looking to be entertained — they want to be valued. The brands that deliver that value — and do it authentically across virtual, gaming, and social environments — will lead the next era of fandom.
ViewFi exists to power that shift.
Whether you’re Coca-Cola, a movie studio, or a challenger brand looking to break into the conversation, ViewFi helps you:
- Distribute branded content with rewards baked in
- Capture actionable data and intent signals
- Create flywheels of engagement that live beyond a single ad
ViewFi recently participated in an X Spaces discussion with Epic, a leading blockchain in entertainment, exploring the intersection of rewards, engagement, and blockchain technology. You can listen to the conversation here.
Let’s move beyond impressions. Let’s build loyalty that compounds.
Want to learn how ViewFi can activate your next UGC campaign or virtual launch? Get in touch: chris@viewfi.io