Telegram has emerged as a vital platform for web3, with over 900 million users as of early 2025—many of them deeply engaged in crypto, NFTs, and decentralized tech. For marketers in this space, two tools stand out: Telegram Ads and Telegram Bots. Together, they offer a potent mix of reach, interaction, and conversion potential, making them essential for any web3 brand looking to build a community and drive adoption.
Telegram Ads: Targeted Reach, Native Feel
Telegram Ads let brands broadcast sponsored messages to public channels with 1,000+ subscribers, tapping into a highly active user base. Unlike traditional ad platforms, there’s no invasive tracking—targeting is based on channel topics (e.g., crypto trading, DeFi), language, or location. The process is simple: write a short message (up to 160 characters), link it to a channel or bot, and set a budget starting at a low cost per thousand impressions (CPM).
What makes Telegram Ads shine? They blend seamlessly into the platform. A sponsored message in a trading signals channel feels like a natural extension of the conversation, not a jarring interruption. This native fit drives strong engagement, with users more likely to click through to explore a linked bot or community. For web3 brands, it’s an efficient way to reach niche audiences—think NFT enthusiasts or token investors—without the scattershot approach of broader ad networks.
The Telegram Ad Platform adds a layer of insight, tracking how many users view an ad and take action, like starting a bot. This direct feedback loop helps marketers refine campaigns in real time, ensuring they hit the right chords with Telegram’s crypto-savvy crowd.
Telegram Bots: Your Engagement Engine
If Telegram Ads are the hook, Bots are the line and sinker. These automated tools, created via Telegram’s Bot API and managed through BotFather, interact with users in real time. They can welcome newcomers, share content, collect data, or guide users to a next step—all within Telegram’s familiar chat interface.
Bots excel at conversion because they’re interactive and persistent. A user might encounter a bot through an ad or channel, then engage with a tailored flow—say, learning about a token launch or claiming a reward. The platform tracks bot starts tied to ad campaigns, showing exactly how many users take that first step. For web3, this is gold: bots can educate users on blockchain basics, onboard them to a dApp, or even distribute airdrops, turning passive interest into active participation.
Their versatility is a big draw. A bot can be shared across channels, promoted in groups, or linked from an ad, creating multiple entry points. Plus, they keep users in-app—no clunky redirects or app downloads needed—lowering friction and boosting follow-through.
Why They Work Together
Telegram Ads and Bots are a match made in marketing heaven. Ads cast a targeted net, pulling users in with a compelling message, while bots seal the deal with personalized engagement. A web3 brand might use an ad to tease an NFT drop, then deploy a bot to walk users through minting instructions or community signup. The result is a smooth journey from awareness to action, all within Telegram’s ecosystem.
This synergy tackles key web3 challenges:
- Niche Targeting: Ads reach specific communities—like crypto traders or gaming members—ensuring relevance.
- Sticky Engagement: Bots keep users involved with interactive steps, reducing drop-offs.
- Measurable Steps: Ad views and bot starts are trackable, offering clear visibility into what works.
- Low Barriers: Staying in-app makes it easy for users to act, a big win for conversion.
Things to Watch
Success isn’t automatic. Effective ad campaigns need sharp messaging and smart channel picks—random placements can miss the mark. Bots, too, require thoughtful design to keep users engaged without feeling spammy. But with a bit of strategy, the payoff is clear: a direct line to a high-intent audience, primed for web3 solutions.
Web3 Fit: A Natural Home
Telegram’s roots in the crypto world—bolstered by its TON blockchain ties—make it a natural fit for web3. Ads can hype a token presale or NFT launch, while bots onboard users with tutorials or reward claims. The platform’s 900+ million users include a massive contingent of blockchain enthusiasts, ready to engage with projects that speak their language. For web3 marketers, it’s a chance to build communities, educate newcomers, and convert users without the noise of broader platforms.
Supercharge Engagement with ViewFi’s Video Reward Bot
Enter ViewFi’s Telegram Video Reward Bot—a next-level tool that builds on Telegram’s ad-bot foundation to deliver unmatched engagement for web3 brands. Imagine a user spotting your bot in a hand-picked Telegram channel—say, a top-tier trading group vetted by ViewFi’s team. They tap in, and the white-label bot lays out the deal: watch a video, earn a reward. The video plays in-app, non-skippable but captivating, with a reward counter ticking up. It can be NFTs, tokens, or contest ntries. Users trade their attention for value, slashing drop-offs compared to traditional ads.
Post-video, they connect their Telegram ID (wallet integration is in the works), claim their prize, and hit a customizable call-to-action (CTA) button—linking to your page or app. This unique model drives engagement rates 3x higher than standard tactics, while capturing data like Telegram IDs and wallet addresses for remarketing—all owned by you, not a third party.
The demo below showcases how users quickly and easily claim their rewards.
For web3 projects, ViewFi’s video rewards bot is a user acquisition powerhouse. Rewards align with your ecosystem, data fuels growth, and a 4-5 day setup means you’re live fast—perfect for time-sensitive launches. Compared to Twitter threads or banner ads, this is a flywheel of engagement: educate, reward, convert.
Leveraging Telegram's vast user base through innovative tools like ViewFi's Video Reward Bot is not just an option, but a necessity for brands aiming to cut through the noise and establish meaningful connections with their audience. The future of web3 marketing lies in creating engaging and rewarding experiences.