The past few weeks at ViewFi have been a whirlwind of activity, marked by exciting new partnerships, feature launches, and a commitment to expanding our platform’s capabilities. We’re pushing the boundaries of video marketing within the Web3 space, and these updates reflect our dedication to providing users with the most powerful and versatile tools available.

TL;DR

1. ViewPlay Launch: The world’s first web3 white-label video player.
2. Livepeer Studio Integration: A decentralized livestream and video-on-demand infrastructure.
3. Marketplace Selection for NFTs: Top marketplaces options for your digital collectibles.
4. New Blockchains on Mainnet: Deployed Base, Linea, Optimism and BNB for NFT campaigns.
5. Solflare Support: Connect to Solflare through Wallet Connect.
6. Improved Additional Tasks Creation.

ViewPlay™

Floating widget on the homepage

 

The brilliant ViewFi team developed the world’s first white-label floating video player for web3. This format is designed to address the engagement challenges faced by brands across both web2 and web3. Rather than sending users to YouTube, where the marketer cannot capture the lead, nor do they know who watches their videos, ViewPlay™ prompts the user to watch the video on the brand’s website to unlock some value.
Plus, with just one line of code, the format can be embedded into a brand’s website where it does not need any design changes. ViewPlay™ can be fully customized to align with any brand’s visual identity. Learn more about the possibilities with ViewPlay™ here.

Livepeer Studio Integration

In recent news, ViewFi announced a groundbreaking partnership with Livepeer Studio, made possible by a grant from the Livepeer Grants Program. This collaboration brought together ViewFi’s innovative video marketing tools with Livepeer Studio’s robust and decentralized video infrastructure. This integration allows creators and brands to seamlessly incorporate NFTs, coupons, contests, airdrops, and more directly into their videos, transforming passive viewers into active participants. Leveraging Livepeer’s secure and scalable network ensures crystal-clear video delivery and the capacity to handle massive audiences, creating a win-win for both content creators and viewers.

Marketplace Options for NFT Collection

ViewFi now offers greater flexibility for users looking to integrate NFTs into their video campaigns. Users can now select their preferred NFT marketplace from a dropdown menu within their NFT collection, depending on their blockchain of choice. Options include OpenSea and Magic Eden for Polygon and Base. For Linea, the dedicated marketplace is Bilinear, while BNB utilizes Element, and Optimism offers OpenSea. This streamlined approach simplifies the NFT integration process and provides users with more control over their campaigns.

New Blockchains on Mainnet

We have expanded the NFT campaign capabilities to four new blockchains: Base, Linea, Optimism, and BNB. This strategic move opens up a world of possibilities for brands and creators, allowing them to tap into a wider audience of crypto enthusiasts and leverage the unique advantages of each blockchain. This expansion translates to greater flexibility, cost-effectiveness, and a broader reach for NFT-powered video marketing campaigns.

Solflare Support

ViewFi expands its wallet connectivity options by integrating Solflare, a user-friendly wallet for the Solana blockchain. Users can now seamlessly connect their Solflare wallets to ViewFi through WalletConnect, streamlining the process of managing their Solana-based assets and campaigns.

Additional Tasks Creation

ViewFi empowers brands to supercharge engagement with the improved Additional Tasks feature. Now, you can effortlessly prompt viewers to take up to four additional actions before unlocking their reward. Do you want more followers? Done. Need to boost those reposts? Easy. Encourage deeper interaction by requiring follows, reposts, shares, or even direct viewers to a specific page with a clear call to action. This is how you make your campaigns go viral!

 

That’s all for today, guys. Stay tuned, as we have even more exciting developments rolling up in the upcoming months to help brands engage, reward, and convert!

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