The Changing Landscape of Video Advertising
Digital advertising is evolving. As publishers navigate the decline of third-party cookies and shifts in audience behavior, they’re looking for new ways to improve ad engagement and capture valuable first-party data.
At ViewFi, we’ve developed reward-based video ads that encourage interaction and drive meaningful engagement. However, for these ads to be truly effective, they need to be delivered through a system that is flexible, reliable, and built for publisher needs—which is where AdButler comes in.
How AdButler Supports Innovative Ad Formats
For over 25 years, AdButler has been providing ad-serving solutions that give publishers control over their monetization strategies. This long-standing expertise makes it an ideal partner for integrating new ad formats like ViewFi’s interactive video ads.
Here’s how AdButler’s infrastructure supports and enhances ViewFi’s ad format:
1. Seamless Integration for Publishers
- ViewFi’s ViewPlay ad format is now certified with AdButler, making it easy for publishers to add reward-based video ads to their inventory.
- Publishers can manage ViewFi campaigns directly within the AdButler dashboard, without requiring additional technical setup.
- The integration supports multiple channels, including websites, mobile apps, and connected TV, allowing for broad distribution and reach.
2. Enhancing First-Party Data Strategies
- As third-party data collection becomes less reliable, publishers need new ways to understand and engage their audiences.
- ViewFi’s ad format helps capture valuable first-party data, and AdButler provides the tools to help publishers use that data effectively for better targeting and personalization.
- This approach helps publishers build stronger audience insights while maintaining user privacy and trust.
3. Supporting Better Ad Performance & Monetization
- AdButler’s infrastructure ensures efficient delivery and tracking of ViewFi ads, helping publishers measure engagement and optimize campaigns.
- Reward-based video ads have been shown to increase engagement rates significantly, and AdButler provides the reporting tools to track this impact over time.
- The partnership also opens up new monetization opportunities, as publishers can now offer ViewFi’s ad format to advertisers within their existing AdButler setup.
A Step Forward for Video Advertising
The integration between ViewFi and AdButler reflects a growing demand for ad experiences that are more engaging, measurable, and privacy-conscious. By making it easier for publishers to adopt reward-based video ads, this partnership provides a way to improve user experience while also capturing valuable data and driving performance.
For publishers already using AdButler, this means having access to a new, high-performing ad format that can be implemented with minimal effort. For those exploring new engagement strategies, it offers a flexible solution that aligns with where digital advertising is headed. Elevate your advertising performance. Contact AdButler or ViewFi at hello@viewfi.io to get started with innovative ad formats today.