Your hub for video marketing news and updates

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ViewFi Product Update — June

We’ve been so immersed in building and developing new features that time has flown faster than we anticipated. Our dedicated team has been working around the clock to bring you the latest innovations in video marketing. As a result, we’re a bit late with our June Product Update, but we promise it’s worth the wait. Here’s a detailed look at the exciting new features and enhancements we’ve been working on:

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ViewFi + Livepeer: Transforming Viewers into Active Users Leveraging Web3 Technologies

Big news in the Web3 space — we just scored a grant to integrate with Livepeer Studio. This is going to be huge for taking video-on-demand marketing to the next level. Let’s break it down:

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ViewFi Supercharges Web3 Marketing with Base Integration and Onchain Summer NFT Drop

Web3 marketing is about to get even more rewarding as ViewFi joins Coinbase’s Onchain Summer celebration! To mark this exciting event and the launch of our Base integration, ViewFi is offering a unique opportunity to engage with our platform and earn rewards.

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ViewFi Product Update — May

Another month down, and a flurry of development activity has happened as we continue on our journey to help our customers to transform their video marketing

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A Marketer’s Guide to a New Paradigm | Part III : How to use ViewDrop™

It is simple to set up a ViewDrop™ using your video URL using YouTube or Vimeo on the ViewFi dashboard. You will then set up your ViewDrop™ reward structure, which can take less than a few minutes and requires no coding or software development.

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Supercharge Your Web3 Game Launch with these tips

The Web3 revolution is not just a blip on the gaming industry’s radar; it’s a relevant shift with the potential to transform the very core of how we design, market, and play games. For independent developers and NFT enthusiasts looking to use the power of the blockchain, launching a game is no longer simply about lore, code and ad spend. It’s about building a community, showcasing the game’s value through clever content distribution, and creating an ecosystem that thrives on user engagement and empowerment.

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NFTs: Revolutionizing Digital Engagement Beyond Loyalty Programs

In the realm of Web3, beyond the initial fervor surrounding NFTs in 2021, brands have predominantly focused on constructing Web3 loyalty programs. These programs represent a remarkably effective approach for brands to cultivate more dynamic connections with consumers, fostering engagement and retention.

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ViewFi Product Update — April

It has sure been a busy month for our dev team who have been working hard on some significant product updates. We are now excited to share the news for the latest release and what’s in the works next for ViewFi

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ViewFi Integrates Wallet Connect, connecting with +380 crypto Wallets

ViewFi now enables brands and marketers to reward their viewers with social tokens and NFTs directly from their whitelabel widgets available across the web. Through an integration with WalletConnect, users can choose from many web3 wallets including Metamask, Coinbase and Trust Wallet to seamlessly claim their web3 reward from their brand / project across any device.

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A Marketer’s Guide to a New Paradigm | Part II : Introducing ViewDrop™

In today’s rapidly evolving digital landscape, the utilization of rewarded video in advertising has emerged as a powerful tool for brands to engage and connect with their audiences on a deeper level. By offering users incentives such as in-game currency in exchange for viewing ads, brands not only capture attention but also foster a positive user experience. The success metrics speak volumes: brands employing rewarded video witness heightened user engagement, increased ad recall, and enhanced brand loyalty.

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A Marketer’s Guide to a New Paradigm | Part I : The impact of Web3 on Digital Marketing

In the ever-evolving landscape of digital marketing, novel concepts constantly emerge, promising to revolutionise the way brands engage with their audiences. One such phenomenon that has garnered significant attention in recent years is the advent of Web3 and Social Tokens. These digital assets, often tied to a brand, creator, or community, are gaining traction as a means of fostering deeper connections and driving value within online communities.

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ViewFi Joins Consensys Scale Program to accelerate Web3 Growth using its Video Rewards Technology

ViewFi announced it has become part of the Consensys Scale Program and will integrate the Linea L2 network to its Video Marketing platform. This significant milestone will open up ViewFi’s ViewDrop™ technology to hundreds of projects building on Consensys’ new L2 Protocol.

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ViewFi Product Update

It’s been a busy start to the year for our development team, who have been working hard on some significant product updates. We are now excited to share the news for the latest release and whats in the works next for ViewFi

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Navigating the Post-Cookie Era: Strategies for Marketeers

The digital landscape is about to undergo a seismic shift. With the impending demise of third-party cookies and the dawn of the Web3 era, marketeers face an unprecedented challenge to the very core of online advertising and data analytics.

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Engage with your audience through Airdrops: the new paradigm.

In the rapidly evolving landscape of #Web3, marketing strategies that engage and retain users are paramount. Among these, the concept of airdrops has emerged as a fascinating and effective way to capture attention and incentivize participation. But what makes airdrops more than just a fleeting trend? In this blog post, we’ll explore how airdrops, when executed with strategy and creativity, can evolve from mere gimmicks to powerful tools for growing and sustaining online communities.